Today, you can find a wide market for Pride items. “The one thing about being successful in the retail market is you identify a niche that nobody else has,” Connelly says. He says he’d never seen anything like it before and realized there was a gap in the market for a gay business. He was in Phoenix, Arizona, looking to buy a couple of stores when he stumbled upon another gay business in a mall. After graduating college in 1972, Dayton’s hired him back as a buyer.įor years, he worked at the management level for several other retail stores before coming up with Rainbow Road. He started at Dayton’s, the precursor to Macy’s, as a salesperson in high school. Growing up outside Rochester, Minnesota, Connelly learned from a young age how to run a retail business. Connelly says he’s sold a range of products throughout his time and has changed his store to keep up with what consumers want. Currently, Rainbow Road sells merchandise geared toward gay men, including T-shirts, clubbing outfits, and dildos.
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